I was reading an article about thought leadership. In it, they reference a speech by Jeff Bezos (Amazon.com), there was this one part that I found inspiring. So, I thought I’d share:
Bezos describes this as a stable “customer-centric strategy” versus unstable “competitor-centric strategies.” For example, Bezos says: “We worry about pricebots like Boeing worries about gravity. It’s a fact of life.” And about Amazon’s decision to forgo most advertising, relying instead on word of mouth, he says: “We live in an age of more perfect information. Amazon invests in actually delivering better service, not shouting about it.” His advice? “Don’t let the media and competitors set your strategy. Be afraid of customers, not competitors.”
Go read the rest of the article…it’s really good…